Friday, May 22, 2009
If the hefty fine and an abusive monopolist tag was not enough for the chip maker, former friend turned foe have accused Intel of unfair pricing. Nvidia’s CEO, Jen-Hsun Huang told Reuters that Intel’s Atom chip pricing is unfair but won’t seek the legal way, at least for now.According to him, Intel uses price discrimination by selling a single Atom chip for $45 but sells a three-chip set for $25.
Intel on the other hand refutes Nvidia’s accusation by saying that they compete fairly. “We do not force bundles on any computer makers and customers can purchase Atom individually or as part of the bundle. If you want to purchase the chip set, obviously there is better pricing.”
Nvidia and Intel are already locked in a lawsuit which started with Nvidia using Atom chips for the sale of its own ION platform.
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