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Sony has officially introduced a trio of DSLRs targeted at first time DSLR adopters. The 10.2-megapixel A230, A330 and 14.2 megapixel A380 go head to head in features except that A330 and A380 boast a screen that can be tilted up or down. Common features include SteadyShot INSIDE, 2.7-inch display, Quick AF Live View, HDMI-out, GUI with on-screen Help Guide and integrates a dedicated slot for MS PRO Duo, MS PRO-HG Duo and SD/SDHC cards.

Sony is currently taking pre-orders of the cameras along with lenses and other accessories. The A380L, A330L and A230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens while the A380Y, A330Y and A230Y will cost about $1050, $850 and $750, respectively which comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

You seldom see a company leaking its own product but apparently this happened with Sony recently on its Russian site. The site leaked three new DSLRs briefly – Alpha 230, 330 and 380 before taking it down.

Those few minutes were actually enough for some as they managed to note the intrinsic details of the cameras. The price of the cameras is unknown but A230 will be a part of the entry level market, A330 sitting in between while A380 will take the top-end slot.

The DSLRs will feature HDMI-out for easy and quick viewing on HDTVs but sadly, won’t do any HD resolution recording. Other features the cameras will boast are APS-C sensor, Bionz imaging processor, dual-dust reduction system and a teleconverter to magnify images by 1.4x to 2.0x on camera’s LCD. One of the cameras will also have two types of storage card.